On Wednesday 4th I participated in my first "webinar" - a surreal experience. 6000km away Valerie Jacobs of LPK Trends presented Seeing Around Corners: How Trend Forecasting Can Illuminate the Curves in the Road Ahead - meanwhile I was sat at my computer in Cambridge (I could have been naked) listening intently and typing questions about trends and design.
I asked how they translate trend forecasts into product forms. She answered that they identify the aesthetic implications of a forecast/scenario and visualise them on trend boards using relevant images. They then use these images to generate a set of design principles that design teams should follow when developing their products - be they specific lines, colours, mood, or reference objects. She also implied that these design principles should be considered as inspiration not gospel and should compliment the principles of the product brand.
(I would add that they should also enhance the functionality and technological content of the product.)
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